Meet the Owner

Hi, I’m Ashley Tomasino - proud wife, mom of 4 (plus 3 amazing bonus kids!), and the owner of Southern Charm Exchange. For over a decade, I dedicated my career to serving the community as a paramedic. While I loved helping others, I always dreamed of building something that would allow me to be more present with my family and create a lasting legacy we could all be proud of. That dream led me to open Southern Charm Exchange.

I created this boutique with one goal in mind: to offer affordable, stylish, and thoughtful items that bring joy to families - without adding stress to the budget. As a busy mom myself, I know how hard it can be to justify spending money on yourself when you’re constantly putting your kids and household first. But I believe parents deserve to feel good, too. Whether it’s a new outfit for a rare night out, a cozy piece for your home, or a gift basket to show appreciation to a loved one - it shouldn’t have to break the bank to feel special and prioritized.

Southern Charm exchange is more than just a store - it’s a space where quality, comfort, and a touch of Southern hospitality come together. Every item is chosen with love and purpose, keeping real families and budgets in mind. From baby prep to holiday gifting, I’m here to help you find joy in the little things, and to make everyday moments just a bit more charming.

Thank you for supporting my small business and my family. I’m so glad you’re here!